e-business

Free Whitepaper out – Blogging for retailers

Written by experienced corporate blogger and podcaster, Dave Olson, “Blogging for Retailers” puts forth five “Critical Success Factors” to ensure blogging turns into a beneficial campaign for resource and time-constrained retailers.

According to Olson, “Blogs and Web 2.0 tools in general are about creating and sharing compelling content. Blogs provide a uniquely affordable opportunity for retailers to cultivate conversations with passionate customers. This paper aims to assist savvy retailers in reaping the significant rewards gained from having conversations with their customers.”

Besides exploring the fundamentals and benefits, “Blogging for Retailers” offers an overview of blog platform options and a mini-course to familiarize online retailers with the key concepts of the blog o’ sphere.

Olson draws on his new media experience and marketing savvy to offer pragmatic, real life examples of retailers “doing it right,” (e.g. CoutureCandy.com, Ice.com), as well as candidly pointing out pitfalls to avoid (character blogs, PR-run blogs) and encouraging alternate strategies.

A glossary translates technical buzzwords into business-person’s parlance and the paper finishes with an 11-step journey through a variety of leading semantic web tools and sites for an effective crash course.
The “Blogging for Retailers’ White Paper is available for complimentary download here.

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