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ChoiceBot Launches Product Search and Selection Tool for e-retailers

Ottawa, Canada based ChoiceBot, Inc today announced the launch of a new product search and selection tool for online merchants.

“Early in our R&D efforts, we identified more than twenty major complaints that most consumers voiced concerning current product search and selection tools,” said ChoiceBot founder and CEO Nick Desbarats. “Everything from ‘Why can’t I say that I don’t like a feature without saying that it’s unacceptable?’ to ‘Even though all the feature data is there, there’s no way I can take it all into consideration when making a purchase decision.’ Based on this set of problems, we set out to design a fundamentally new type of product search and evaluation system –a system that thinks more like a person, and less like a database.”

ChoiceBot for e-Retail Sites enables consumers to express how happy or unhappy specific product features would make them (rather than simply what their minimum feature requirements are), using ChoiceBot’s product search interface. The company’s breakthrough ChoiceBot Ranking Engine then ranks products by how well they met the consumer’s overall needs, all things considered — including price. Regardless of how many search results were returned, the consumer need only focus on the top-ranked three or four products, knowing that they won’t find any better choices further down the list.

Choicebot hopes that the new service will help online retailers to:

-Turn indecisive visitors into committed purchasers
-Increase average ticket size
-Reduce merchandise returns and customer education costs
-Increase user satisfaction and loyalty
-Gather unprecedented, real-time insight into why customers are choosing certain products over others, and what factors are driving their decision-making behavior

So, overall, sounds like something very much worth looking into, especially if you (like me) are running an online shop with many thousands of products and would like to improve your customers’ ability locate the products they want to buy and reduce shopping cart abandonment.

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