Advertising

Your customers - your creative team

Stumbled across a brilliant new concept a while ago. Hartford, CT based startup Adkafe.com lets your customers create ads for you and get paid to do that. They call this a “first of its kind consumer generated advertisement service”.


The service

allows companies seeking advertisement designs to solicit designs directly from the ad designers, who could also be the customers. These ad seekers benefit on two fronts; first, they tap into the online pool of world’s top creative minds and, second, they buy quality ad designs because they make purchase decision only after reviewing the designs. For the ad designers, the service offers a platform that gives them access to the global audience and permits them to sell designs at their own price.

It may sound more like an e-lance clone for advertising, which is exactly what the service is, but this idea is really cool - let your customers design your ads, pay them. I think the most creative advertising ideas would HAVE TO come from customers. They are the ones you are selling to, they are the ones who can best tell you how they would like to be sold something. This is the ultimate extent to which commercial social media can reach.

IMO, adkafe or some other company should work on this concept in depth and come up with something innovative to turn this concept into reality - it’ll be a completely new and lucrative niche!

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