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Amazon on your TV

Apart from iTunes, no other major online video download service, including walmart’s new video store that launched yesterday let’s you watch downloaded content on your TV or portable media device - thanks to what has now become a curse word, DRM. All you can do is download it on your computer, and watch it there on a windows media player. Of course, none of these video download services are available for the mac.

Amazon has just stepped in to change that - well, almost. In a deal announced today, Amazon and TiVo will let TiVo owners who shop on Amazon Unbox - the part of amazon where they sell digital content, to send movies and TV shows to their broadband-connected TiVo boxes, and pause and fast-forward through them as they do a regular TV program. This is going to put them in direct competition with Apple’s new apple TV device and iTMS video downloads.

“As we know, a lot of people spend their time shopping and browsing for content they love on their PC, and the cable services don’t allow you to do that,” Said Bill Carr vice president for digital media at Amazon.

Yet, unlike iTunes, many of the common DRM rules that plague the windows-based video download market apply. Videos rented from the site must be watched within 30 days, and once a video starts playing it must be watched within 24 hours.

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