Advertising

SearchAdvisor - paid search marketing for e-retailers on autopilot.

Clickz reported earlier today that ChannelAdvisor recently launched a new service called SearchAdvisor, that allows online advertisers to manage paid search campaigns on Yahoo!, Google, MSN, and Ask.com with a single interface.

Built with e-retailers in mind, searchadvisor has some very interesting features, some of which are:

Search Marketing Analytics
lets you keep a check on ROI of individual keywords by monitoring campaign performance by order, products sold or revenue generated.

Bulk Campaign Upload
Lets you submit your campaign to all supported search engines in one go.

Automated Bid Management
This one is cool - you can set rules to automatically manage your bids. For example, lowest ROI keywords can automatically go into the “spend very little on this” zone.

Landing Page Optimization
Track conversions and compare landing pages based on combined revenue, expense, conversion rates and ROI.

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