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New Google Checkout badge on Adwords ads

Google is once again trying to force e-retailers to use their payment processing service - the mighty Google Checkout. This time, with an all new badge on adwords ads. The badge is also going live on all Adsense ads.

From their blog:

An important part of Google Checkout since we launched last summer has been helping users find convenient, secure places to shop through tight integration with AdWords, the advertisements on our search results pages. Merchants who decide to offer Google Checkout as a checkout option on their sites are identified by a shopping cart when their ads are displayed on Google. Today we’re updating the shopping cart with a better image. We expect the new image to help shoppers more easily identify Google Checkout merchants

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Update: A few minutes ago, Google’s official Adsense blog published an interview with google product manager Eric Lange, that discusses about the checkout badge on ads. The interview can be read here

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