News

E-Retailers are better at satisfying customers

Forsee resuts recently published the quarterly ACSI(American Consumer Satisfaction Index) e-commerce benchmark report for Q4 2006, According to which - not surprisingly, E-retailers are offering much better customer service than those retailing offline. The overall score for E-commerce on the index was 80 out of 100 while offline retail measured considerably lesser at 74.4.

The report also compares the scores of the top e-retailers, as well as companies in other areas of business - including travel, auctions and brokerage who use the internet as a medium of transacting. The full report can be downloaded here.

[Via Clickz]

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