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Some of the most common mistakes Affiliates can avoid.

Been Planning to blog this post for the past couple of days, there is an interesting thread that Geno (of AM Navigator) started on the ABestWeb forum almost a week ago where affiliates have posted some common mistakes that shouldn’t have been making while affiliate marketing.

Great reading for both newbies and seasoned affiliates, some gems of advice have been posted that IMO should be embedded into every Affiliate Marketer’s thinking process. Some of the mistakes talked about on the thread are more affiliate marketing specific while others are more general, but equally valuable nonetheless.

Without further blabber, here are some of my favorite picks from the list:

• Lack of Patience - “Affiliate Marketing is a Marathon, not a sprint.” ~ Paul Ward
• Over-usage of ‘non-revenue content’ - “Forgetting that the purpose of affiliate sites is to sell things, not to inform - teach - or entertain.” ~ Aunt Lilly
• Not Replacing non-converting merchants with competitors - “Thinking you have to stick it out with a merchant after hundreds (if not thousands) of clicks with no sales. Not replacing a non-performing merchant with another to test the salability of products on your site and with your visitors.” ~ Rexanne
• Lack of originality and innovation - “Thinking how somebody else does with a merchant is the way you’ll do with them. Not trying merchants or different networks out or listening to people give advice on those merchants or networks when they’re not even using them.” ~ Trust, “The biggest mistake I see affiliates making is not providing value.” ~ MichaelColey
• Idea Hopping - “The mistake that most people in any business make is getting a 300 item TO-DO list and never acting on the first item.” ~ MattMcWilliams
• Working hard where one needs to work smart - “Doing any kind of work that doesn’t have a defined objective. “Working hard” for the sake of it is totally useless. If your wheels are spinning on ice, the problem is lack of traction, not lack of effort.” ~ Leader
• Checking statistics more than one works on improving them - “checking stats and all the other stuff that just sucks up time without ROI. Counting the same little pile over and over again won’t make the pile any bigger” ~ Eathan
• Promoting high-paying merchants more than those who convert better - “I see many affiliates making the same mistake over and over again… Being lured in by high payouts and not really looking at the bigger picture in regards to conversion ratios. A merchant can pay out 1000.00 per lead/sale, but if it does not convert…it really does not matter” ~ Chipmunk
• Sending potential customers to a merchant without pre-selling the merchant’s product(s) to the customers - “I think a big mistake affiliates make is not realizing they are part of the sales process. In order to “add something” in that process they must understand what the customer really wants to buy and what they will need along the way. That is really the “value” they must add to their site to move the customer forward and get them to buy something” ~ Rick

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