
Oakland, CA based Retail Expansion Network recently launched a new service called Paid By Cash, a new service using which, e-retailers can now accept “cash” on their online stores.
The trick is, when you sign up with paid by cash, and let your customers know that you are now accepting cash – by displaying the paidbycash logo, all they need to do is drive down to a nearby store, pay cash for a virtual master-card number, drive back to the computer they where shopping on, use the brand new master card number on your e-retail store and buy.

Now, why would I shop online in the first place if I am supposed to physically go to a store? That’s something Retail expansion network has left for consumers and e-retailers to think for themselves. The only possible e-retailers who I think would benefit from this are the ones who offer truly unique stuff for sale, things one can not find offline. Ironically, some of the early users of the paidbycash service include e-retailers like CosmeticMall, 4Inkjets, GiftBaskets.com and Drugstore.com!
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