Advertising

Contextual Video advertising – YuMe Launches video ad network

Sam, over at costpernews just blogged about ScanScout – a service that, unlike other video advertising networks out there, displayes contextual ads in videos. Apparently, clickable ads are displayed at the bottom of the video player on the basis of spoken keywords and tags .

As I was reading the costpernews post, The RSS reader popped up a story on GigaOM about the launch of another contextual video ad network – YuMe. Which is probably the only competition to ScanScout as of now.

Unlike ScanScout, however, YuMe targets ads based on tags and metadata and this is not entirely automated – YuMe Staff actually screens user generated video before placing ads in there to ensure “Brand safety”.

Another very interesting feature they are boasting about is geo-targeting, advertisers can select exactly where there ads will be seen and can show different versions of the ad in different zip codes.

Online video advertising (and monetization) is getting real huge real quick, and IMO these two companies – ScanScout and YuMe have come up with some fantastic innovation.

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