Advertising
Social Marketing - web 0.0
I was reading iCon, a Steve Jobs biography, have only read the first few pages yet, but having already read so much about apple - something passed my mind that I guess is worth sharing here.
There is all this hype over social media, and social networks etc., as if it is the one true way to successful business and brand-development. The way most people are taking this, is they are taking niches and turning them into communities and social networks.
What Apple did, however (and Sony, and BMW, and Reliance and even Microsoft to a certain extent), is that they carried on their business the traditional way, yet they were heavily engaged in what can be noted as “Social marketing”.
How exactly they did this, I am yet to grasp an understanding of, but they did not host social networks, that’s a certain fact.
Let me end this post with a Guruish comment:
Social marketing is not hosting a social network, nor creating one, it is building a sense of community within all those who use your products.
That, IMO is the sure-shot technique of building any business and REAL social marketing - Creating a sense of belonging and passion towards your product in the minds of everyone who uses it, that way, they start bonding with all those who use the same product. This creates a sort of missionary inclination into your users - who try and “convert” more people into using your product.
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