e-business
Mahatma Gandhi on Customer Service
I was on the Zoho website just now and for some reason clicked the About us link, where I found this awesome quote by the Mahatma - hehe, he said what any true Gujarati would!:
A customer is the most important visitor on our premises.
He is not dependent on us. We are dependent on him.
He is not an interruption in our work - he is the purpose of it.
We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him.
- Mahatma Gandhi
This must have been said back in the early 20th century, but in 2007 and beyond, customer service is the one thing that can make or break a business, especially relevent to the industry I frequently blog about (and belong to) - e-retail.
BTW, the Zappos story comes to mind every time I think about customer service in e-retail - I was doing a price comparison for shoe sites, and found out that for the most part, Zappos is pricing it’s shoes at the maximum they are sold online, and yet, they sell more shoes than anybody else; Customers keep flocking to zappos and I very strongly suspect that the primary reason behind the success of the company is the importance they give to providing A grade customer support (Heck, 65% of those of shop there, at any given day are repeat customers!).
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2 comments for “Mahatma Gandhi on Customer Service”
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How very true — especially in this day. Profound words by Gandhi. Thanks for sharing.
yes.gandhi said about the cusomer service is perfect.and also every men must run very faster to stay in the same place.
because in the compettition world, every men have more business barriers and threatness to face.