Contextual Video advertising - YuMe Launches video ad network

Sam, over at costpernews just blogged about ScanScout - a service that, unlike other video advertising networks out there, displayes contextual ads in videos. Apparently, clickable ads are displayed at the bottom of the video player on the basis of spoken keywords and tags .

As I was reading the costpernews post, The RSS reader popped up a story on GigaOM about the launch of another contextual video ad network - YuMe. Which is probably the only competition to ScanScout as of now.

Unlike ScanScout, however, YuMe targets ads based on tags and metadata and this is not entirely automated - YuMe Staff actually screens user generated video before placing ads in there to ensure “Brand safety”.

Another very interesting feature they are boasting about is geo-targeting, advertisers can select exactly where there ads will be seen and can show different versions of the ad in different zip codes.

Online video advertising (and monetization) is getting real huge real quick, and IMO these two companies - ScanScout and YuMe have come up with some fantastic innovation.

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Are you a technorati addict?

[Via Beth’s Blog]

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Google - The AOL of our generation?

Very interesting post on Sam Harrelson’s Blog - Cost Per News

The idea of going to a specific “search engine” or “search site” in a few years will seem as stupid as dialing in to an AOL server to get on the internets. We’re going to be talking about “the good old Google days” soon enough.

Google is our generation’s AOL, I fear.

Read Full Article here

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PayPerPost launches “Review my post” affiliate program

PayPerPost, one of the preferred revenue sources for many bloggers now has an affiliate program, and it’s kind of unique how they plan to implement it.

If you are a ‘Postie’ or a PPP member, you can make $7.50 for every blogger who signs up with them via your referral, but there is a slight difference in how you do this.

Bloggers who plan to promote PayPerPost via the new affiliate program will be required to place a ‘Review My Post’ button on the bottom of their posts. Any non-postie blogger can click on button, join PPP and write a review of your post on their own blog - and get paid $7.50 for doing so. On the other hand, the postie who’s post is reviewed also gets $7.50 as referral commission.

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Do you accept cash on your online store?

Oakland, CA based Retail Expansion Network recently launched a new service called Paid By Cash, a new service using which, e-retailers can now accept “cash” on their online stores.

The trick is, when you sign up with paid by cash, and let your customers know that you are now accepting cash - by displaying the paidbycash logo, all they need to do is drive down to a nearby store, pay cash for a virtual master-card number, drive back to the computer they where shopping on, use the brand new master card number on your e-retail store and buy.
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eBay, Bebo - Newest Best buddies (via mashable)

eBay and Bebo are set to partner, allowing Bebo users to post lists of eBay items for sale on their profile pages - clicking a link takes users to eBay.

read more | digg story

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SwitchPlanet - Swapping and charity in a web 2.0 avatar

Seth Godin calls it a cross between Ebay, Criaglist and Netflix - for charity. SwitchPlanet.com, Currently in beta, is yet another addition to the emerging number of “social swapping” websites.

The Elegantly designed website lets users swap things you own with things you want with other members. Already, the website has catalogued thousands of CDs, DVDs, and Video Games that are up for barter.

They are not charging any transaction fees or service fees etc, all services offered on the website are free to use - that’s where the “charity” part kicks in; Each time you trade using SwitchPlanet, you are requested (but not required) to donate to the SwitchFund (donations to the switchfund are then redirected to select charity organizations).

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