News

Google Abandons Froogle – Launches Google Product Search beta

Google has announced in an email to froogle merchants (sent a couple hours ago), that the froogle.com brand is now called “Google Product Search” and has a new address at http://www.google.com/products (which is where the froogle.com domain now redirects)

The product search is also in beta, just like froogle was for as long as I can remember. Google was unable to brand froogle well, and looks like they are going to use the Google brand to get their product search engine more visibility than froogle.

There is also a new interface along with the name-change, search filtering options (such as filtering results from one brand or in a certain price range) now appear at the bottom of the search results as against on the top in froogle, at the top of SERPs however, there is only one filter option displayed prominently – “Show Google checkout items only”. The google checkout icons in search results are also somehow, more visible.

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