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Amazon’s A9 in a brand new avatar

Looks like Amazon’s A9 has re-incarnated. When they had abandoned the fantastic A9 toolbar a few months ago, I thought that they would also slowly kill the search engine.

That, evidently is not the case. Amazon has given A9 a complete makeover and is now calling it’s web search technology – where users can search multiple search engines in multiple frames – ajaxified, “opensearch” . It is being called opensearch because, it seems, that amazon is offering this search aggragation technology to developers as a web service under the creative commons liscence via opensearch.org

A9 now also has a product search feature built as an option right into the main search query box, one that searches Amazon for products, no surprise there!

Also being promoted heavily on the new main page is click river - amazon’s version of adwords which has been around for a while (that lets advertisers advertise on amazon pages and A9)

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