Advertising

Adapt.TV : Yet Another Video Advertising Network Launching Today

This one is a bit different, unlike the competition that I wrote about here in the past, Adapt.tv serves ads for video, but the ads themselves are not video ads, they are simply static images or text with a link that are displayed pre and/or post-roll. Since there is no video being played in the advertisement, the network runs on the friendlier cost per click model rather than the newer to the internet advertising industry model of cost per view.

Metacafe will be the first video network to use Adap.TV ads

Their About page states “The company uses advanced technology that adapts in real time to consumers’ interests and their viewing behaviors”. How exactly this done, is not mentioned.

[via NewTeeVee]

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