e-business

Online, Apparel is selling more than gadgets : NY Times

For the first time since online retailing was born a decade ago, the sales of clothing have overtaken those of computer hardware and software, suggesting that consumers have reached a new level of comfort buying merchandise on the Web.

Reports the New York Times.

And this is so true, about 5-6 years ago, when I first got into e-retail marketing, I would think people will never buy clothing and shoes and all online, shoppers need to see and touch a product, then try into on, before they actually buy it, but to my surprise, back then, consumers had already started adapting to the new way of buying.

This was and is being made possible, I am sure, because e-retailers who started out then, thought the same thing I did, and offered to convert consumers’ homes into dressing rooms by offering services such as free return shipping if you don’t like a product or if it doesn’t fit (also the reason why some of us affiliate marketers have so many reversals on referrals to some online retailers and our monthly earnings projections mostly always go wrong).

It’s not only the large venture-backed online retailers who can do this, even smaller retailers with nothing but their inventory, oscommerce and ebay etc stores and small advertising budgets can afford to offer such shopping ease to buyers, all one has to do is not care about margins, build customer loyalty that way and the volumes will happen before you know it.

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