e-business

Why Amazon.com is E-commerce 2.1…

It’s the simple innovations that have made Amazon the e-commerce leader, and ensure that amazon will hold on to it’s position as a leader for many years to come.

The latest of such simple innovations: A subscription service that will automatically ship to you a new toothpaste in June (and other such stuff) as soon as the toothpaste you purchased for May is used up.

In a “Why-Didn’t-Everyone-Think-of-This-Before” move, Amazon.com has recently begun to offer a subscription service for frequently purchased drugstore-type items like one’s preferred shaving cream, face wash or soap. It also offers an incentive to try the service, providing a discount on the product as a reward for subscribing. It’s a great concept, catering to a convenience-obsessed consumer who increasingly relies on the web for all of his or her shopping needs. The service itself is straightforward and flexible, allowing the consumer to choose the duration of the subscription both when making the initial purchase and during check-out.

Read more about amazon’s latest simple innovation on e-commerce cache

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