We have seen affiliate marketers use new web 2.0 social platforms such as twitter and squidoo as a medium of promoting their websites – There is another social network I hadn’t previously taken very seriously as an affiliate marketing platform.
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I just realized that affiliate markers are turning to yahoo’s answers service in a bid to drive traffic to their websites.
An affiliate I noticed is answering questions related to a particular niche and directing traffic to their website – what’s more, the affiliate is also using text-link-ads to drive traffic, not directly to their domain, but to the page on yahoo answers that has a link to the domain(that is how I came to know of this, a link was bought to a yahoo answers page on one of the niche blogs I sometimes write for).
This may seem like black or grey hat SEO to some, but I perceive it more as social media marketing, or what I sometimes call, “Participation marketing”. The affiliate is actively participating within the social media doing what he/she is expected to do, and making money in the process – without spending on domains, hosting, search marketing campaigns etc – driving probably what should be very handsome ROI.
On the negative side, I didn’t notice any disclaimer on the answers stating that the answerer owns the said website(s) for the purpose of profit – it would be a good idea to add such a disclaimer, just to be safe and not misguide the traffic.
Yet another example of smart affiliate marketing!
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