Advertising

eBay to sell radio ad spots

Reuters reports that, in direct competition with Google’s Radio Ads offering, eBay will soon begin to auction radio ad spots on 2,300 participating U.S. radio stations.

The move, which puts eBay into competition with Web search leader Google Inc.’s recent expansion into radio advertising, involved eBay partnering with Bid4Spots to power what it calls the eBay Media Marketplace for Radio.

The new auction marketplace is set to go live on wednesday and include online as well as terrestrial radio stations.

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