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I, too can now advertise on Google Adwords PPA

By Pranav Chavda ⋅ June 21, 2007 ⋅ Post a comment

Well, not quite – I don’t advertise on Adwords CPC and one of the requirements to be eligible for beta-testing the PPA ads is that an advertiser must have generated atleast 500 conversions from their click campaigns in the past 30 days.

Nevertheless, Google has taken the PPA advertising platform global and is now allowing advertisers and publishers from around the world to participate in the CPA ad platform – which was limited to only US advertisers and publishers since first beta was announced three months ago. This would make google the primary and largest performance-based lead generation platform in many parts of the world.

This, once again, brings many affiliate marketers back to the question that was raised when the beta was first announced. “Will Google eat CJ and Linkshare alive?” Most affiliate marketers who have been in the industry long enough don’t think so. Google is on to something, but it isn’t quite affiliate marketing. they are an advertising company and adwords (CPC and CPA) is an advertising network – these are two different ballgames.

Sure, google could add to existing affiliate-marketing revenues, but the possibility of Adwords eating up a share of the existing affiliate-network pie is highly unlikely. The one way that google can really affect the affiliate networks of today, is if they do something about the newly acquired doubleclick and performics, like bringing the performics platform to all adsense publishers and adwords advertisers, making opening an affiliate program on performics as cost-effective as advertising on adwords. Such a thing, as of now, can’t be seen for quite some time in the future. Google seems to see Doubleclick as mostly a CPM based banner advertising platform. CJ and Linkshare are safe.