Advertising
Speaking of Google, Why are they buying doubleclick?
The official google blog has detailed why exactly they are buying the internet advertising company Doubleclick.
We believe DoubleClick can help Google deliver better, more relevant display ads, which improves the online experience of consumers. From a technical perspective, Google will also be able to get web pages to load faster by reducing latency from ad servers. Publishers will benefit by making more money from remnant inventory and – as has been the case with other technologies
we’ve acquired – we hope to make ad serving more accessible. Smaller publishers would get access to DoubleClick’s ad serving technology, enabling them to better compete in the global marketplace.
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