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SEO 2.1: Speak clearly, rank higher on google’s SERPs

Google Video

According to the Red herring blog, Google’s Marissa Mayer said at a silicon valley conference yesterday that the search giant is using google’s automated free 411 service - 1-800-GOOG-411 - to strengthen their software’s voice recognition capabilities and eventually use speech in videos to enhance video search results.

Eventually, google aims to further improve video search by adding visual search to the mix - in which google’s indexing software “searches through the images in the video for patterns, matching faces to another image, etc.”.

History repeating itself? Google was the first search engine to ignore author generated meta-tags in “Web 1.0″ pages and rely heavily on pagerank instead. In video, Google seems to not want to rely on user-generated tags to index video as soon as they have the capability for a more advanced method, which they are already developing.

More on the Red herring blog

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