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Affiliate marketing 2.0 needs innovation – not clones

TechCrunch Reports that a web 2.0 digg clone for deals – Trezr.com is selling on eBay.

Trezr has a rather clever way of making money, by monetizing outbound links through affiliate programs with Commission Junction, Linkshare, Amazon, and Performics. However, the site hasn’t generated significant traffic since launch at the end of last year.

The reason why they haven’t generated traffic enough to be able to run the website – is because there are TONS of such similar websites on the internet. There’s dealigg, chitika just launched a website that does exactly the same thing, there are at least 4 or 5 such other “digg clones for deals” that I won’t even try and remember the names of – have come and gone in the last two years. These things can’t work – certainly can’t be superhit ventures unless something that is very unique and very useful that is being offered.

Web 2.0 success is based on one rule – Innovate, don’t clone.

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