// you’re reading...

social media

Shoppero.com - A Social Shopping Network that Pays Back

By Pranav Chavda ⋅ July 11, 2007 ⋅ Post a comment

This is the new PPC - Pay Per Contribution.

I talked about NuVy.com here a few days ago, a social shopping network that pays users to upload video product reviews. Mashable, Today announced the launch of another social shopping network with a similar concept - to reward it’s users for contributing to the network - with cash.

Shopero - Social shopping network

Shoppero enables its users to write product reviews which get centrally bundled through the platform and can be advertised by users implementing adgets [widgets] in their own sites[and social network profiles, blogs, etc]. The resulting advertising revenues are being split among Shoppero.de and the users — The latter receiving 20% of the ad-revenues from the pages created by themselves and 60% of the ad-revenues generated by linking to the Shoppero portal. Reaching the minimum total of 25 Euros will trigger a payout to the user via PayPal at the end of the month.

This is (maybe not these particular websites, but the concept in general) the future of social networking - The basis of any economy, including what is being called the “Attention Economy” is, ultimately, Money. If users of a social network help them make money, the users MUST have a share in the revenues of the network.

Sphere: Related Content

If you enjoyed this post, make sure you subscribe to my RSS feed!

Print This PostTags: , ,

Discussion

Comments for “Shoppero.com - A Social Shopping Network that Pays Back”

Viewing 2 Comments

    • ^
    • v
    Have to disagree with you here Pranav. There are two reasons why actually paying people in cash for reviews doesn't work (proven with ciao and epinions..)

    1: People are fed up with only getting small pay cheques (£10 / month, if that) for a lot of work they put in and don't want to do more for that kind of value

    2: Paying affects the quality of a review as you're either only getting someone to submit something because they know there is some cash at the end or it loses trust and credibility with the group
    • ^
    • v
    Thanks for the comment, Philip.

    I have a very strong conviction that the pay to contribute model will be an huge part of the next generation of social networks.

    In the "Web 2.0" era, people contribute a whole lot more than they did when in the early days when such pay to contribute models first started and later failed. I think it is the way the incentive is packaged and marketed is what will be the deciding factor in which startup or internet giant will effectively leverage this model of internet usage to their favor.

    In this packaging, if a social network treats their users and contributers as partners rather than freelance workers, that would work a whole lot better. Contributions can be incentivised in terms of an algorithm based on popularity and effectiveness of the contribution. "Making Money" can never and should never be the central theme of such a network - it should be contribute the best you can, and both, the creators and managers of the platform and the user/contributers are rewarded as partners in content creation and monetization. In such a scenario, users would contribute not because they want to make money out of the netowork, but because it is their own network - to the extent of their contribution. whatever they contribute, is their own, and makes them money, too.

Trackbacks

close Reblog this comment
Powered by Disqus · Learn more
blog comments powered by Disqus

Subscribe

Subscribe in a reader
or

Enter your email address:

Delivered by FeedBurner