Jim Kukral says:
I don’t get why every online store doesn’t have a PayPal option? I mean, if you’re going to accept credit cards, and even checks, why not have a PayPal option?
I couldn’t agree more. from an e-retailer’s point of view, especially if you are selling cheaper goods, you are making a huge mistake if you are not accepting payments via paypal.

There is a reason paypal has as many as a hundred million users worldwide – it’s probably one of the first media of online transactions for internet users (they are after all, the primary method for paying on ebay!).
Paypal is also VERY easy to use. Sometimes I’m just too lazy to take out the credit card and type in the credit card number, expiry date and CVV2 number, along with my name, address and telephone number to pay for something on the internet. It’s just easier to type in the paypal username and password, press next and finish the transaction.
Jim writes that he uses Paypal as “Fun money” to make impulse purchases, and buy stuff he’d rather not use his credit card for.
If your e-retail website isn’t a huge brand yet, it makes a lot of sense to accept payments via paypal. A buyer doesn’t have to think 10 times before buying from you. if a store doesn’t deliver, it’s super easy for buyers to lodge a complaint with paypal, and paypal will make sure that fraud isn’t happening on it’s platform – a lot of buyers know that.
If you aren’t accepting paypal on your web-shop, I have a two words of advice for you – ACCEPT PAYPAL!
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oh, and talking about paypal, I recently filled out a survey for CJ, one of the questions there was if publishers would like CJ to make payments via paypal. – if they do that, that’d be super-awesome.
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