Advertising

“Rich Ads” on Google SERPs

It so happens with google, that if I write something about them, the very next post here also has to be about google and nothing else.

Anyway, Google has, since the beginning, opposed the use of image ads (or banners as they were called back then) in it’s search results, this is probably about to change soon, and it doesn’t seem as unlike google as it would have, say, a year ago, now that SERPs are universal search results.

The ads could include image or video ads in a variety of ways, offering more options to advertisers. Google insists that whatever image and video ads are shown, they will match the type of content you’re searching. So you’re more likely to see an image ad if you’re conducting an image search. The same goes for video. Remaining relevant with these types of targeted ads is a self-proclaimed objective for Google.

Google might soon include image and video ads on SERPs arrording to this post on google sytem.

[via mashable]

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