e-business

Yet another social shopping network acquired

Sugar, Inc, formerly known as Sugar Publishing, the online publishing company that publishes popular blogs targeted towards women has acquired a social shopping startup ShopStyle, reports Om Malik.

Today, the company decided to take the next step in its evolution and has bought Los Altos, Calif.-based ShopStyle, a social shopping site for an undisclosed amount of money. “We had content and community, and now we are adding commerce,” said Brian Sugar, CEO of Sugar Publishing. The company is also changing its name to Sugar Inc., in order to better reflect its broader focus.

The acquisition is seen as a move to make use of ShopStyle’s existing infrastructure and business model that is aimed at revenue generation to monetize the sugar network of blogs that currently lot as many as 5 million unique visitors a month.

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