// archives

Archive for January, 2008

Here are some checks worth checking out … pictures of affiliate commission checks ranging from $15,000 to $900,000!

[via Net Profits Today]

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Amazon acquiring Audible?

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An all new FinalTag, All over again…

FinalTag, the blog that journals the evolution of e-business, is a continuously evolving blog.

It is true that I wasn’t posting much over the last few months, and the blog has become a not very active area of the web lately. Earlier today, I decided to change that.

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Amazon.com Announces Fourth Quarter Sales up 42% to $5.7 Billion; 2007 Free Cash Flow More Than Doubles, Surpassing $1 Billion for the First Time - Press release at Amazon

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Updates

In a few hours, FinalTag will be updated to the latest wordpress version and a cool new theme made by Arun

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First(?) Widget ad spotted on CJ

No, Commission Junction hasn’t joined the cool affiliate networks and launched a widget advertising platform.

GAP, who have an affiliate program there, today announced something they call an AdPod - It’s a javascript that can be embedded to your website, and the widget will use meta-tags and keywords to dynamically display products and ads from gap that complement your web-page’s content; much like how adsense works with text-ads from google.

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No more Free overnight shipping at Zappos!

According to an email sent out to it’s affiliates by the giant online shoe store - Zappos, they are no longer going to offer free overnight shipping on the web-store.
Zappos

We will no longer be promoting “Free Overnight Shipping” and we no longer will be promoting our price protection policy. Instead, we will be focusing more on our “free shipping” and our expanding selection of merchandise.

Earlier last year, Zappos started offering this facility to customers only a few days after Amazon announced their entry into the shoe retail business with Endless.com, a store owned by amazon that sells shoes and handbags, and ships overnight for free.

Clearly, Zappos seems to have come to realize that offering overnight shipping for free just because a new entrant in the market, albeit run by an e-retail pioneer, is offering such a scheme to get a share of the shoes and handbags pie, is just not profitable enough, even after doing Over $800 mm in sales in 2007.

Amazon, with is vast and diversified nature of business can afford to sell on very small margins. That, however, should not mean death for other e-retailers. IMO the future of e-retail is not in giant malls, but niche stores that know their product and can offer a quality of customer service that is at par with or better than big e-retail entities. By that, I don’t mean Amazon is the big brother or something, they are in fact doing a great job as a huge mall, and as endless - they run a fantastic niche store.

What I didn’t like is that Zappos quickly got afraid of amazon entering the market and started offering free overnight shipping, only to abandon the scheme later. If a niche store can’t afford the margins of their competition, they should work on bettering their product and service rather than copying their competition’s marketing tactics that they can’t handle.

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