Advertising

First(?) Widget ad spotted on CJ

No, Commission Junction hasn’t joined the cool affiliate networks and launched a widget advertising platform.

GAP, who have an affiliate program there, today announced something they call an AdPod - It’s a javascript that can be embedded to your website, and the widget will use meta-tags and keywords to dynamically display products and ads from gap that complement your web-page’s content; much like how adsense works with text-ads from google.

You may already be using or must have at-least have looked at an Adpod somewhere else on the web. That’s because an AdPod is what Tumri, a widget advertising network that’s been around for a while calls their widgets - The Gap AdPod is powered by Tumri.

What I am not sure about, however, is that if Gap is the only merchant that is providing a widget ad on CJ or if it’s only the first one. Has CJ tied up with Tumri like Linkshare did last month and will gradually roll out the widget to other merchants?

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