e-business
Amazon Product Ads - Amazon becomming a comparison shopping engine!?!
Big news happened yesterday, and I almost missed it. I came across an article that I sort of bookmarked in my del.icio.us to read later, and forgot all about until I came across the same news in techcrunch again today when I had one of those “WTF?” moments.
Anyway, Amazon, it seems, has launched Product Ads - it will transform the retailer into a comparison shopping engine. Why there is no press release or an email about this, is something I have no Idea about, but apparently amazon is going to put product listings - from other retailers - on amazon.com and for a per click fee, direct traffic straight to these retailers’ websites, instead of buyers having to buy using amazon. This will eventually make amazon something very similar to shopping.com, price grabber, nextag, shopwiki, etc.
More on the story at: Tech Crunch, Comparison Engines, Redeye VC
Sphere It“With Product Ads, as a seller you can participate in this cost-per-click program that allows customers to see YOUR products and price offerings. Customers viewing your products can click over to your website where they can buy directly from you.”
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One comment for “Amazon Product Ads - Amazon becomming a comparison shopping engine!?!”
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Crazy stuff. Amazon will do well as a comparison engine i think, because of their existing credibility. Do we really need another comparison site though?