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Youtube to become super-affiliate

By Pranav Chavda ⋅ June 27, 2008 ⋅ Post a comment

Found this newteevee blog post under more items on techmeme. You tube, according to CEO Chad Hurley, is all set to use the affiliate marketing route as an additional monetization opportunity besides display ads.

Hurley said at an event in Palo alto that they are already integrating affiliate links to Amazon and iTunes within Music video and TV show videos

“We’re integrating links to iTunes and Amazon for DVDs, CDs, and digital downloads,” Hurley said. “A lot of our content does drive awareness for music or for TV shows or movies, and a lot of our partners are really just excited to make that connection between the two — going from promotional, getting people to tune into a TV show or buy a movie ticket — to that direct response in terms of clicking to buy something.”

More on NewTeeVee >


Users of Last.fm may have noticed that the web 2.0 radio is already doing something similar when you log in to the website to listen to music or watch videos, they’ve got affiliate links to amazon where users can buy the music.

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Discussion

Comments for “Youtube to become super-affiliate”

  • Sounds logical for them to look to exploit the affiliate root. The challenge comes for retailers and others to figure out smart ways to make their product engage with the users on youtube. To date any efforts have been pretty interruptive at best. That said, I think there's more chance of coming up with ways of monetizing Youtube in this manner than there is of Facebook managing a sensible monetization strategy that is anything but highly interruptive to their user's experience.

    All the best.
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