Affiliate marketers invited to advertise on MySpace

I somehow landed on MySpace’s MyAds website and noticed something I haven’t anywhere else – at least not at a place that aims to become (or is) a major player in online advertising — An open invitation to affiliate marketers to advertise on MySpace…

…and that’s a good thing, IMO. Now wouldn’t the world be a wonderful place if only Adwords was also as welcoming to affiliates advertising on google.

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Commission Junction goes green

Will cut larger checks, save paper.

Effective August 28, Affiliate network CJ will pay affiliates only once they have accumulated a minimum of $100 in commissions – in an effort towards eco-friendliness -  from the current minimum of $25, the new minimum direct deposit amount, however remains at $50. 

Smaller affiliates, especially in parts of the world where CJ doesn’t not provide a Direct deposit facility will have to wait longer to see their commission money.

The changes are as follows:

It’s good to see that CJ is showing concern towards the environment, but they should really think about providing direct deposit or paypal to countries besides the US, UK, canada and a few others. Affiliates in these parts of the world will still have to order checks.

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Youtube to become super-affiliate

Found this newteevee blog post under more items on techmeme. You tube, according to CEO Chad Hurley, is all set to use the affiliate marketing route as an additional monetization opportunity besides display ads.

Hurley said at an event in Palo alto that they are already integrating affiliate links to Amazon and iTunes within Music video and TV show videos

“We’re integrating links to iTunes and Amazon for DVDs, CDs, and digital downloads,” Hurley said. “A lot of our content does drive awareness for music or for TV shows or movies, and a lot of our partners are really just excited to make that connection between the two — going from promotional, getting people to tune into a TV show or buy a movie ticket — to that direct response in terms of clicking to buy something.”

More on NewTeeVee >

Users of Last.fm may have noticed that the web 2.0 radio is already doing something similar when you log in to the website to listen to music or watch videos, they’ve got affiliate links to amazon where users can buy the music.

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Bye Bye BFAST

Commission Junction’s BFAST affiliate platform is all set to close on the 15th this month according to a notice on CJ’s website.

BFAST, once part of Befree, a pioneering affiliate network, was sold to ValueClick in 2002 which later also purchased Commission Junction in 2003 and decided to integrate both the platforms under the CJ brand. One wonders what took VLCK so long to finally shut down the BFAST platform.

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ebay partner network.

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landing page load times now tracked and ranked.

Google is now offering landing page load time evaluations for adwords. Nice. Post on the inside adwords blog says load times will be part of quality score starting mid june. hmm, I was under the impression load times were already being calculated.

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Google Product Search is a price comparison engine – Again!

Froogle – Google Product Search, which launched as Froogle many years ago as a price comparison shopping engine later changed it’s format to a simple product search engine that would display the stores that sell a product you are searching for, without grouping the stores that sell the searched product according to prices, but simply in random algorithmic order – each product listing displaying a merchant-specific description and other details.

This was probably because froogle would, at the time, crawl e-stores for price and product information and the index was anything but accurate. Since introducing google base, the product search engine has stopped crawling the web for product info, it instead relies on data-feeds submitted by merchants – in a manner much similar to Shopping.com, Shopzilla and other price comparison sites. Despite the added accuracy, few people actually use google’s product search feature independently of the top-three product listings that appear within universal search.

Now, again, google seems to be experimenting with the price comparison engine format, complete with one description, and product specs per product – which is great news shoppers – there is now a real price comparison engine that includes more buying options than any other out there. As for merchants, most of whom already have their datafeeds uploaded to google base, This would be one of the few price comparison sites that is completely free – merchants don’t pay for clicks or sales, and if your store offers competitive prices, all the better, expect additional traffic!

Not all searches are showing up as price comparison results, but more SERPs are changing their skin real quick. Probably not very long before the transition is completed.

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yahoogle / goohoo

Yahoo testing “Ads by google” with US search queries http://tinyurl.com/5q4hyb

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Adsense update

Adsense ad units become interactive, will improve CTR http://adsense.blogspot.com/2008/04/show-me-ads.html

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Peformics to split.

Google trying to quiet all criticism of being the owner of a search marketing company, will sell the search business of performics, and more importantly integrate it’s affiliate marketing business into existing google products (adsense?).

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