Google Product Search is a price comparison engine - Again!

Froogle - Google Product Search, which launched as Froogle many years ago as a price comparison shopping engine later changed it’s format to a simple product search engine that would display the stores that sell a product you are searching for, without grouping the stores that sell the searched product according to prices, but simply in random algorithmic order - each product listing displaying a merchant-specific description and other details.

This was probably because froogle would, at the time, crawl e-stores for price and product information and the index was anything but accurate. Since introducing google base, the product search engine has stopped crawling the web for product info, it instead relies on data-feeds submitted by merchants - in a manner much similar to Shopping.com, Shopzilla and other price comparison sites. Despite the added accuracy, few people actually use google’s product search feature independently of the top-three product listings that appear within universal search.

Now, again, google seems to be experimenting with the price comparison engine format, complete with one description, and product specs per product - which is great news shoppers - there is now a real price comparison engine that includes more buying options than any other out there. As for merchants, most of whom already have their datafeeds uploaded to google base, This would be one of the few price comparison sites that is completely free - merchants don’t pay for clicks or sales, and if your store offers competitive prices, all the better, expect additional traffic!

Not all searches are showing up as price comparison results, but more SERPs are changing their skin real quick. Probably not very long before the transition is completed.

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GoldenCAN kills the “powered by goldencan” link

Affiliates who use GoldenCAN to enable dynamically updated coupons and products from merchant programs will no longer need to display a “powered by goldencan” link on pages with goldencan’s code. Good Move!

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yahoogle / goohoo

Yahoo testing “Ads by google” with US search queries http://tinyurl.com/5q4hyb

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Text Amazon to buy it

In what is a giant leap in it’s mobile-commerce offerings, Amazon launched “Amazon TextBuyIt” yesterday - Something that will let customers find, and make purchases via something as simple as text messages.

“With today’s launch of TextBuyIt, any Amazon.com customer can now use any mobile device to shop and buy from Amazon.com, at anytime, anywhere they are”

How, Simply text a message to “AMAZON” (262966), with the name of the product (or UPC/ISBN, if you have those), search results - with product name, a single digit code, and prices - are immediately texted back to your phone. Reply to amazon’s reply with the single digit code amazon sent for the product that is to be purchased. That’s it! If it’s the first time you’re using the number to buy something you are asked your amazon.com account details from where amazon picks up your shipping and billing info, and calls you up to confirm the order)

There is a discussion going on here about the new service, the first few reviews seem positive. One of the comments made me think, we’re already into the ‘future’. “Imagine when you are wandering inside a BestBuy or circuitCity Store and really like some item and begin to wonder if you will find a better deal on Amazon… well, now you can just send an SMS and Voila!”

More on Text Buy It:
FAQs
Press Release

Update: Discussion also at Techcrunch

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Amazon EC2

Amazon’s EC2 servers get more usable for smaller web developers with static ip addresses now available, Elastic IP Addresses -> Amazon

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Social Shop on Facebook with Amazon’s latest apps

It’s the social-shopping week, it seems. I already wrote about two new social shopping apps on facebook that launched this week. Now, it’s e-retail giant Amazon’s turn to get facebook users to social-shop.

“By combining Amazon’s vast selection of products with Facebook’s millions of users, we are able to make activities like gift-giving more efficient and rewarding for Facebook users.”

In a news release earlier today, Amazon announced the launch of two new facebook applications - Giver and Grapevine. “Giver” lets users view their friends’ Amazon wishlists and share their own, “Grapewine” populates the user’s facebook feed with their activity on amazon.com (one gets choose what type of activity to share upon signing up).

“Use Amazon Giver to let your Facebook friends know and buy what you wish for, as well as gift suggestions, and Amazon Grapevine to show your friends what you’ve been up to on Amazon.com, such as writing Customer Reviews, adding items to your Wish List, and tagging products”

It would have been even more awesome if amazon had somehow added an affiliate marketing element to their facebook suite of apps. Say, if someone buys something on your wishlist by clicking on it - for someone else - you get the standard amazon associates revenue-share on the sale credited to your affiliate account. something like that would boost their apps’ usage and make social-shopping recommendations on facebook a lot more fun.

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Europe Clears Google’s DoubleClick Bid

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BIG NEWS: AOL gets into affiliate marketing, buys buy.at. [Via Cost Per News]

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No more Free overnight shipping at Zappos!

According to an email sent out to it’s affiliates by the giant online shoe store - Zappos, they are no longer going to offer free overnight shipping on the web-store.

We will no longer be promoting “Free Overnight Shipping” and we no longer will be promoting our price protection policy. Instead, we will be focusing more on our “free shipping” and our expanding selection of merchandise.

Earlier last year, Zappos started offering this facility to customers only a few days after Amazon announced their entry into the shoe retail business with Endless.com, a store owned by amazon that sells shoes and handbags, and ships overnight for free.

Clearly, Zappos seems to have come to realize that offering overnight shipping for free just because a new entrant in the market, albeit run by an e-retail pioneer, is offering such a scheme to get a share of the shoes and handbags pie, is just not profitable enough, even after doing Over $800 mm in sales in 2007.

Amazon, with is vast and diversified nature of business can afford to sell on very small margins. That, however, should not mean death for other e-retailers. IMO the future of e-retail is not in giant malls, but niche stores that know their product and can offer a quality of customer service that is at par with or better than big e-retail entities. By that, I don’t mean Amazon is the big brother or something, they are in fact doing a great job as a huge mall, and as endless - they run a fantastic niche store.

What I didn’t like is that Zappos quickly got afraid of amazon entering the market and started offering free overnight shipping, only to abandon the scheme later. If a niche store can’t afford the margins of their competition, they should work on bettering their product and service rather than copying their competition’s marketing tactics that they can’t handle.

Blogged with Flock

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Google Sitemaps for Video - Making your videos more searchable

It’s already on techmeme, but if you missed it, Google has launched a way for webmasters to let them know if you have video content on your website.

No longer waiting for google to figure out that you host your own video, or uploading your content to youtube etc just so that it appears on google’s video search result pages. It is now possible to simply tell google to crawl your video pages for indexing into video.google.com and possibly also universal search.

More on the google webmaster blog > 

In our effort to help users search all the world’s public videos, the Google Video team joined the Sitemaps folks to introduce Video Sitemaps—an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata

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