Youtube to become super-affiliate

Found this newteevee blog post under more items on techmeme. You tube, according to CEO Chad Hurley, is all set to use the affiliate marketing route as an additional monetization opportunity besides display ads.

Hurley said at an event in Palo alto that they are already integrating affiliate links to Amazon and iTunes within Music video and TV show videos

“We’re integrating links to iTunes and Amazon for DVDs, CDs, and digital downloads,” Hurley said. “A lot of our content does drive awareness for music or for TV shows or movies, and a lot of our partners are really just excited to make that connection between the two — going from promotional, getting people to tune into a TV show or buy a movie ticket — to that direct response in terms of clicking to buy something.”

More on NewTeeVee >

Users of Last.fm may have noticed that the web 2.0 radio is already doing something similar when you log in to the website to listen to music or watch videos, they’ve got affiliate links to amazon where users can buy the music.

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yahoogle / goohoo

Yahoo testing “Ads by google” with US search queries http://tinyurl.com/5q4hyb

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Amazon Product Ads - Amazon becomming a comparison shopping engine!?!

Big news happened yesterday, and I almost missed it. I came across an article that I sort of bookmarked in my del.icio.us to read later, and forgot all about until I came across the same news in techcrunch again today when I had one of those “WTF?” moments.

Anyway, Amazon, it seems, has launched Product Ads - it will transform the retailer into a comparison shopping engine. Why there is no press release or an email about this, is something I have no Idea about, but apparently amazon is going to put product listings - from other retailers - on amazon.com and for a per click fee, direct traffic straight to these retailers’ websites, instead of buyers having to buy using amazon. This will eventually make amazon something very similar to shopping.com, price grabber, nextag, shopwiki, etc.

More on the story at: Tech Crunch, Comparison Engines, Redeye VC

“With Product Ads, as a seller you can participate in this cost-per-click program that allows customers to see YOUR products and price offerings. Customers viewing your products can click over to your website where they can buy directly from you.”

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