Bye Bye BFAST

Commission Junction’s BFAST affiliate platform is all set to close on the 15th this month according to a notice on CJ’s website.

BFAST, once part of Befree, a pioneering affiliate network, was sold to ValueClick in 2002 which later also purchased Commission Junction in 2003 and decided to integrate both the platforms under the CJ brand. One wonders what took VLCK so long to finally shut down the BFAST platform.

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