Youtube to become super-affiliate
Found this newteevee blog post under more items on techmeme. You tube, according to CEO Chad Hurley, is all set to use the affiliate marketing route as an additional monetization opportunity besides display ads.
Hurley said at an event in Palo alto that they are already integrating affiliate links to Amazon and iTunes within Music video and TV show videos
“We’re integrating links to iTunes and Amazon for DVDs, CDs, and digital downloads,” Hurley said. “A lot of our content does drive awareness for music or for TV shows or movies, and a lot of our partners are really just excited to make that connection between the two — going from promotional, getting people to tune into a TV show or buy a movie ticket — to that direct response in terms of clicking to buy something.”
Users of Last.fm may have noticed that the web 2.0 radio is already doing something similar when you log in to the website to listen to music or watch videos, they’ve got affiliate links to amazon where users can buy the music.
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landing page load times now tracked and ranked.
Google is now offering landing page load time evaluations for adwords. Nice. Post on the inside adwords blog says load times will be part of quality score starting mid june. hmm, I was under the impression load times were already being calculated.
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Google Product Search is a price comparison engine - Again!
Froogle - Google Product Search, which launched as Froogle many years ago as a price comparison shopping engine later changed it’s format to a simple product search engine that would display the stores that sell a product you are searching for, without grouping the stores that sell the searched product according to prices, but simply in random algorithmic order - each product listing displaying a merchant-specific description and other details.
This was probably because froogle would, at the time, crawl e-stores for price and product information and the index was anything but accurate. Since introducing google base, the product search engine has stopped crawling the web for product info, it instead relies on data-feeds submitted by merchants - in a manner much similar to Shopping.com, Shopzilla and other price comparison sites. Despite the added accuracy, few people actually use google’s product search feature independently of the top-three product listings that appear within universal search.
Now, again, google seems to be experimenting with the price comparison engine format, complete with one description, and product specs per product - which is great news shoppers - there is now a real price comparison engine that includes more buying options than any other out there. As for merchants, most of whom already have their datafeeds uploaded to google base, This would be one of the few price comparison sites that is completely free - merchants don’t pay for clicks or sales, and if your store offers competitive prices, all the better, expect additional traffic!
Not all searches are showing up as price comparison results, but more SERPs are changing their skin real quick. Probably not very long before the transition is completed.
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yahoogle / goohoo
Yahoo testing “Ads by google” with US search queries http://tinyurl.com/5q4hyb
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Adsense update
Adsense ad units become interactive, will improve CTR http://adsense.blogspot.com/2008/04/show-me-ads.html
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Peformics to split.
Google trying to quiet all criticism of being the owner of a search marketing company, will sell the search business of performics, and more importantly integrate it’s affiliate marketing business into existing google products (adsense?).
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google adwords policy change
There’s a Change in google adwords policy “Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception.”
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Google knows your friends, and your friends’ friends.
Google, today launched a new API, something that could be a revolutionary new tool for social apps and the social media in general — The Social Graph.
This latest API from google will allow developers of social apps grab what is normally the essential-most piece of a social-startup’s puzzle from the public web and that is the information of who knows whom. One way this can be used, according to google, is, for example if a new user signs up with your cool new social network — your network, thanks to the API, already knows whom that person knows and to how. So, all the friends of this new user who are already on your network, can automatically be in his/her buddy list there. Pretty cool huh?
I almost forgot to mention the most interesting part, All this, thanks to those ‘rel’ tags made oh so famous because of nofollow, in web links.
“Here’s how it works: we crawl the Web to find publicly declared relationships between people’s accounts, just like Google crawls the Web for links between pages. But instead of returning links to HTML documents, the API returns JSON data structures representing the social relationships we discovered from all the XFN and FOAF. When a user signs up for your app, you can use the API to remind them who they’ve said they’re friends with on other sites and ask them if they want to be friends on your new site. “
Come to think of it, google has been, since the beginning, been using social graph data to make their SERPs look so good. however, the recent increased usage of XFN and FOAF data in these rel tags (XFN - the XHTML friends network and FOAF - Friend Of A Friend, are standards based linking meta-data mechanisms let you specify when you link to a URL, how are you related to the person who owns that URL) google has made it really easy for developers working on so many applications other than search to harness the usability of social linking.
More on: Google Code, Tech Crunch
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