Youtube to become super-affiliate

Found this newteevee blog post under more items on techmeme. You tube, according to CEO Chad Hurley, is all set to use the affiliate marketing route as an additional monetization opportunity besides display ads.

Hurley said at an event in Palo alto that they are already integrating affiliate links to Amazon and iTunes within Music video and TV show videos

“We’re integrating links to iTunes and Amazon for DVDs, CDs, and digital downloads,” Hurley said. “A lot of our content does drive awareness for music or for TV shows or movies, and a lot of our partners are really just excited to make that connection between the two — going from promotional, getting people to tune into a TV show or buy a movie ticket — to that direct response in terms of clicking to buy something.”

More on NewTeeVee >

Users of Last.fm may have noticed that the web 2.0 radio is already doing something similar when you log in to the website to listen to music or watch videos, they’ve got affiliate links to amazon where users can buy the music.

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Nuvy.com: Social Shopping + Video Reviews + Affiliate Marketing:

There is a very interesting new social shopping / video reviews website that Jamie Birch just posted about on the revenews blog.

Nuvy - is a youtube clone plus a comparison shopping engine, that - pays - users to upload videos, that are product reviews.

The idea is this: Anyone, can review any product on video, and upload it on the website, the community votes on how good the video is, and based on that, the reviewer is paid a anything between $1-$10.

Video pages are very similar to youtube - but also a little more - there are three tabs below each video - “Product Description” , “Comments” and ” Where to buy” (so that covers the social part in a simple but elegant way)

There are two reasons why I like this:

First, Nuvy is making really fantastic use of the social media/web 2.0 as an affiliate marketing platform.

Secondly, they are actually paying “consumers who are also content creators” - you don’t see that a lot on web 2.0, but that’s what web 2.1 is for - if users create content that helps make a social media platform money, then the users should be treated partners in the business, the best way, IMO is to reward users according to their contribution - in cash.

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Update: I was reading costpernews a while ago, and read Sam’s 600th post there where he is upset at the pace at which affiliate marketers are adopting the new media. So … To cheer Sam up, who is a fellow believer in the salvation of Affiliate Marketing through Web 2.0, I send this Trackback.

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New Inline Video ads on YouTube

GigaOm network’s NewTeeVee.com is reporting about a new format of video ads being tested on Youtube in what seems to be the best and smartest effort in monetizing the video sharing social network since Google acquired it.

As can be seen in this screen shot, a text ad is placed below a playing video which can be clicked to pause the playing video and play the video advertisement. The good thing is, viewing the ad is solely the user’s discretion and the ad can also be played once the video has been entirely watched.

I can not see the ads here yet, I am guessing that they may either be geo-targeted or google might just be testing them for now.

NewTeeVee also notes that ads are not displayed when a youtube video is embedded to a web page outside of youtube.

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