Advertising

Google’s widget ads announced

Suddenly, a lot of major players have started announcing widget advertising initiatives. This time, it’s google announcing the launch of their widget gadget ads, which will now be available to select adwords advertisers.

Google Gadget Ads have been spotted before, but now Google made them official with a press release – albeit they’re still only available to some select AdWords advertisers. Gadget Ads, as opposed to normal text link or image ads, contain interactive content such as Flash or HTML connected to a potentially updating data source… as they’re part of the iGoogle gadgets API. Google presents a gadget ad example (a small Flash game, basically) saying that of the 94.5 million impressions the ad got, it was interacted with 0.3% of the time.

Google Gadget Ads – Google Blogoscoped

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BTW, In other (bigger) google news that I just read (I’m catching up with the RSS feeds after almost a week of social media inactivity), Adsense for Mobile was also announced yesterday!

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© 2007 Final Tag.